We Make It Work: EGG

“Facilitating our team is made simple by what we’re doing with Virgin due to the speed and reliability of its superfast broadband, especially in regard to our vfx area. It makes what we do possible and allows a seamless workflow.”– Gary Shortall, MD Egg

Founded in 2004 by Gary Shortall and Gareth Young, EGG Post Production is one of Ireland’s leading film and TV post production companies. While starting out as a boutique picture-only facility, EGG have since expanded their capabilities, now producing the technology to deliver perfect effect, picture and sound for every project.

According to Managing Director, Gary Shortall, “simplification is what it’s all about”. At Egg, there are workflows which have been developed over a long time and practices have been put in place based on the team’s extensive experience. Shortall goes on to explain, “post production and the VFX processes can be inherently complicated, but our attitude is that our clients don’t need to know that….We exist, not just to provide a service, but to make our clients’ lives easier,”.

When discussing innovation and transformation within the film industry, Shortall recalls that while attending university in the late 1980s, he thought that he would be working with film and cutting film upon graduating. By the time he left, however, video tape was the standard. Looking at the current state of the film industry, Shortall explains that it’s now “an entirely different industry, and it looks like it’s going to keep changing”. Similarly, clients’ needs and expectations have transformed over time. Shortall attributes this to life in the current digital context, “clients are more demanding and in the digital world we live in everyone wants things quicker”.

Having grown into one of Ireland’s leading innovators in post-production, the team at Egg know what’s needed to manage a project from start to finish. “Once we’ve put the right people in place and we’ve got the right technology on board, it’s easier,” says Shortall. “Facilitating our team is made simple by what we’re doing with Virgin due to the speed and reliability of its superfast broadband, especially in regard to our VFX area. It makes what we do possible and allows a seamless workflow.”

Moreover, business connectivity is a necessity for Egg as they need to service an international marketplace. “It’s crucial for us to have access to broadband which is easy to install and upgrade” explains Shortall. Moreover, the team at Egg required a simple connectivity solution which they could set up with ease in order to get straight to work, “With Virgin’s product we’re connected instantly, it’s crucial and essential”.

Regarding goals and objectives for the future, the team at Egg hope to attract higher level work into the country. While the Irish film industry is known to compete with the best in the world within the live action and post production sectors, Shortall and his firm want to see this same reputation hold true for Ireland within the visual effects sector. The team at Egg hope that producers, large studios and VFX vendors across the world will start to recognise Ireland as a centre of excellence for visual effects.

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Find out more about our business broadband, voice solutions, Wi-Fi and TV services at https://www.virginmedia.ie/business/ or contact our team on 1800 940 044 to discuss where you want your business to go next and how we can help.