Women Make It Work: FMI

Nicola De Beer, Managing Director of FMI, sat down with Virgin Media Business and Better Business to discuss her organisation’s objectives and the importance of Virgin Media Business products in her firm’s day-to-day operations.

Established in 1995, FMI is Ireland’s largest and leading independent field marketing company, delivering award winning campaigns across various channels and a wide array of industries including consumer electronics, drinks, DIY, hospitality, telco and government. Entering the company as an Account Manager and working her way up to Managing Director, De Beer is responsible for leading FMI’s strategic direction and culture.

According to De Beer, having access to an ultrafast and reliable broadband solution is crucial for the firm. “Our job is to execute for our clients at speed, and so the speed and ease of use of the Virgin Media Packages is key” she says. “We run a huge contact centre and our systems are all cloud-based, so we need a service we can rely on, that allows us a flexibility to work from any location in Ireland.” She continues, “Our objective is to consistently deliver results and to forge long-term partnerships with our clients and Virgin Media makes it so easy for us to focus on their strategic direction.”

De Beer’s key piece of advice for any female aspiring entrepreneur? “The reality is, you can’t be an expert in everything. Surrounding yourself with experts who can add great insight into your business is vital.” She adds, “It just comes down to hard work and great people. I think if you have those two, you’re set for success.”


Innovation and partnerships breed success. Choose Virgin Media Business as your broadband provider and reignite your business growth.

Find out more about our business broadband, voice solutions, Wi-Fi and TV services at https://www.virginmedia.ie/business/ or contact our team on 1800 940 044 to discuss where you want your business to go next and how we can help.