World Internet Day: Make the most of your Connection

World Internet Day: Make the most of your Connection

 

 

As the Internet becomes a bigger, more ubiquitous part of our lives, it becomes easy to take for granted how much businesses benefit from strong connectivity. What’s more, many Irish businesses are letting opportunities pass them by.

 

 

SMEs are still missing online opportunities

 

IE Domain Registry recently released a SME Digital Health Index for 2018. This involved researching 1,000 Irish SMEs. The index found that Irish SMEs are nowhere near capitalising on the potential of e-commerce in this country, which is worth €12.3 billion. Among the most surprising findings were:

 

  • Only 30% of SMEs can take sales orders via their website
  • Even fewer (26%) can process payments online
  • Nearly two-thirds of SMEs (61%) do not promote their services online
  • Just 10% of SMEs have taken part in a digital skills training or business funding programme.

 

The Registry also estimates that a small business without a website could be losing out on approximately €25,761 a year. The infographic above highlights everyday examples of cost savings from a good connection. It all adds up and has a cumulative, money-hemorrhaging affect; all of the time spent travelling, carrying out admin manually, along with the travel, equipment and even premises costs.

 

While businesses can theoretically operate without reliable, consistent and cost-effective connectivity, it’s not the best use of resources. Just as you wouldn’t run a business with patchy electricity, you shouldn’t leave connectivity to chance.

 

The differences outlined in the infographic are stark, but shouldn’t be surprising. These are the kinds of differences the phone brought to business a century ago: High-speed connectivity is the fuel for a business. The better the connection, the more efficient and economical your business becomes.

 

Join us in Gorey to celebrate World Internet Day 2018!

This brings us to scenic Gorey, County Wexford, which has been chosen by the Registry as Ireland’s ‘Digital Town’ for World Internet Day, 2018. As IE Domain Registry said: “Gorey has been chosen for its achievements in cultivating a truly digital environment in the town, and for its ongoing successes in fully embracing digital for its residents and for local business. IE Domain Registry believes that through showcasing its efforts, Gorey can inspire Irish towns to begin their journey to becoming fully digital.”

 

On the day, and open to the public, there will be a team of leading digital experts available to provide free advice and digital demonstrations to business owners, community groups and citizens on all matters digital including skills, e-commerce, website development and mobile video.

 

All are welcome to attend this free event. And tickets are available here.