Friday, 23rd November will mark the return of Black Friday, the shopping mega-event that sees thousands of consumers in the US, UK and Ireland go online and in-store in the hope of getting a jump on their Christmas shopping, or grabbing some unbeatable value deals for themselves. Three days later, on 26th November, shoppers will log on once again for Cyber Monday, the follow-up day of online sales, creating a shopping holiday event referred to as BFCM (Black Friday / Cyber Monday).
Once a US phenomenon, before gaining popularity in the UK, BFCM and in fact the whole Cyber Month of November is a significant e-commerce event in Ireland. (Click to learn more about the history of BFCM ).
IRISH APPETITE FOR E-COMMERCE AND BLACK FRIDAY
Businesses can rest assured that Irish shoppers are eager to engage with BFCM retail events. Between October 2017 and November 2017 retail sales volumes enjoyed a boost thanks to Black Friday and Cyber Week deals as Irish consumers got into the online shopping spirit. Retail sales in Ireland rose by 2.6pc in November compared to the previous month, according to the latest statistics from the Central Statistics Office (CSO). Moreover, research from Ibec saw a decrease in total sales value of 4.7% for the month of December compared to the previous month, which shows how important these shopping days have become.
DOWNLOAD YOUR FREE BLACK FRIDAY & CYBER MONDAY PLANNING GUIDE
Download our Free Black Friday & Cyber Monday Planning Guide for E-Commerce Businesses to learn vital information about running a successful sales event this BFCM season.
Learn how to strategically plan in the following areas:
- Website preparation
- Managing sales inventory
- Getting the most from Google Adwords
- Facebook ads for BFCM
Click the link below to download your free guide now.