Smart Work: A Smart Collaboration with Maximum Media

Maximum Media is a small Irish indigenous business, which in the past decade has scaled at a remarkable pace. The innovative company behind websites such as and has grown from a minor operation in Dublin to a well-known media brand and is expanding into the UK with offices located in London and Manchester

This rapid growth is the result of hard work and smart business acumen. Maximum Media founder Niall McGarry identified a gap in Ireland’s digital media market and realised the key to success was pairing clever commercial collaboration with news and entertainment content.

“The majority of our content and the revenue that we generate from our site comes from collaborating with other brands,” explains Managing Director John Burns. “That’s been at the success of Maximum Media since day one, since Niall McGarry set it up. It was really a foresight that he had – that brands wanted to entertain Irish audiences in a new way, and we could do that with them at Maximum Media by creating branded content.

It is Maximum Media’s mission to be the most influential media company in Ireland by 2022. Having opened a new office in Galway earlier this year and continuing to produce quality content that goes out to tens of millions of people every year, less people are doubting the idea.

“It takes a lot of guts and money to re-invest to stay ahead of the curve,” says Burns. “At Maximum Media – through Joe, Her, Her Family and Sports Joe – we are on the front foot.”


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