Smart Work: A Smart Collaboration with Sean’s Bar Athlone

The unique selling point of Sean’s Bar is that it’s the oldest bar in Ireland. The Guinness World Record Holder has been pulling pints and serving customers since 900AD and boasts an impressive legacy.

With a brand other businesses could only dream of, General Manager Declan Delaney spotted an opportunity and capitalized on it.

“The whiskey is something we began over five years ago,” he explains of the company’s foray into a new sector. “Athlone is at the centre of the story of whiskey. We’re located just south of Loughrea, and it was at Loughrea where the ancient art of distilling began by the monks. Because of this history we thought, what better way to tell our story than through our whiskey?

Sean’s Bar approached West Cork Distillers with the concept, and in August 2017, launched its first batch in a range of whiskies produced under the label ‘Sean’s Bar: Ireland’s Oldest Pub’.

“It’s the first of three whiskies we hope to launch over the next two years,” says Delaney. “We have plans to launch a malt whiskey later this year and a special blend as well in a number of years.”

Delaney has ambitious plans for the new venture, which includes exporting to the US, mainland Europe and Japan. Having previously been listed in Lonely Planet’s ’50 Bars To Blow Your Mind’, and given the high footfall of tourists passing through its doors, word about Sean’s Bar’s whiskey will undoubtedly spread far and wide.


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